£300
Monthly ad spend
£0.99
Toolkit entry price
50+
Leads / week target
2+
Discovery calls / week
✓
Foundation complete: Welcome sequence live in GetResponse. YouTube channel set up. Focus now: consistent daily content + launch the monthly webinar.
Now
Next priorities — what to focus on now
▾
Film and post Week 1 Instagram reel (90 sec, 3 lessons from today)
~15 min daily
Reply to WhatsApp community + run deal analysis on 3 properties from alerts
~40 min daily
Daily
Daily non-negotiables — Noel (~60 min total)
▾
~60 minutes total. Non-negotiable every single day. The reel is the compounding asset — missing one day breaks the algorithm momentum you're building.
Film 1 Instagram reel — 3 lessons from today
~10 min
Post reel with prepared caption + 3–4 hashtags
~5 min
Reply to WhatsApp community messages
~10 min
Run deal analysis on 3 properties from email alerts
~30 min
Check email campaign stats — open rate and clicks
~5 min
Weekly
Weekly rhythm — Noel + Katherin VA (~8–10 hrs total)
▾
Noel's total commitment is ~8–10 hrs/week. Everything else is handled by Katherin. One filming session produces 20 pieces of content across all platforms — the VA handles all of it after the raw footage exists.
Noel
Film YouTube video (Mon or Tue) + review VA repurposing output (Thu)
~2.5 hrs
Hold 2 discovery calls + 1 investor follow-up meeting
~2 hrs
Review weekly KPIs — leads, CPL, followers, calls booked
~20 min
Send weekly WhatsApp broadcast
~10 min
Katherin (VA) — handles all repurposing from one filming session
YouTube script → blog post, LinkedIn mirror, podcast upload to Spotify/Apple
~1 hr VA
Schedule 3× weekly broadcast emails in GetResponse (Mon/Wed/Fri)
~30 min VA
Monitor Facebook ad CPL — flag if over £3
~10 min VA
Content
Instagram content pillars — what to film each day
▾
Property
Mon · Wed · Fri
Deal analysis + numbers
Yield, ROI, void rates
Viewing notes
Fri: tease YouTube video
CTA: Toolkit link in bio
Business
Tue · Sat
Systems + operations
Team + contractor mgmt
Running a Ltd company
Behind-the-scenes
CTA: WhatsApp community
Personal Growth
Thu · Sun
Mindset + legacy
Time vs money
Family + freedom
Sun: weekly wrap
No hard CTA — trust only
Reel format: Hook (no intro) → Lesson 1 → Lesson 2 → Lesson 3 → single CTA. 90 seconds. Film in one take. Caption: same 3 lessons as bullets every day.
Why 90 seconds? Instagram measures completion rate — a 90-sec video at 60% completion beats a 5-min video at 20% every time. It's also filmable in 10 minutes before leaving the house. Reassess format at 10,000 followers. Until then, keep it tight.
Friday rule: The Friday Property reel always teases the YouTube video publishing that week. End with: "Full breakdown on the channel — link in bio."
Sunday rule: Swap format to weekly wrap — "3 most important lessons from this week." Tease next week. Soft follow CTA only.
Why 90 seconds? Instagram measures completion rate — a 90-sec video at 60% completion beats a 5-min video at 20% every time. It's also filmable in 10 minutes before leaving the house. Reassess format at 10,000 followers. Until then, keep it tight.
Friday rule: The Friday Property reel always teases the YouTube video publishing that week. End with: "Full breakdown on the channel — link in bio."
Sunday rule: Swap format to weekly wrap — "3 most important lessons from this week." Tease next week. Soft follow CTA only.
Email
Welcome sequence — 7 emails over 14 days ✓ live in GetResponse
▾
Day 0
Welcome + what's in the toolkitDeliver immediate value. Link to 3 most important tools for beginners. No selling.
Day 2
Noel's story — the honest versionDeals that collapsed. Builders who disappeared. The moment he chose to grow instead of quit.
Day 4
The Property Renegade philosophyIntroduce the 5 principles. Most investors chase deals. Renegades build portfolios.
Day 6
A real success story (Tool 12)Real address, real numbers. £130k → £350k valuation. 149a Mill Lane, Wallasey.
Day 8
Join the community + webinar inviteWhatsApp invite. Monthly live deal walkthrough — here's how to join.
Day 11
The 3 mistakes that cost investors mostPure value. No selling. This email gets forwarded — drives organic list growth.
Day 14
Soft offer: discovery call or Invest 101Free 15-min call OR Invest 101 (£19). No pressure — 6 emails of pure value first.
Broadcast emails run 3× per week (Mon/Wed/Fri), repurposed directly from your Instagram lessons by Katherin — zero extra writing from you. 150–200 words max, plain text. Plain text emails from a real person outperform designed newsletters for this audience every time.
Funnel
Product ladder — how buyers move up
▾
1
UK Property Investor Toolkit
Entry point — email captured, welcome sequence triggered
£0.99
2
Invest 101
Offered at email 7, webinar close, or discovery call
£19
3
Bootcamp — 1-day live event
6× per year — promoted via webinar, email, WhatsApp
£999
4
12-Month Mastermind
1 cohort/year — monthly group calls, direct access to Noel
£1,900
5
Done For You
Full execution — sourcing, refurb, tenant, monthly P&L
£5k+
The £0.99 price is a commitment filter — people who pay engage at 3× the rate of free downloads. Every product prepares the buyer for the next. No jumps. Discovery call (free, 15 min) is the pivot point between email nurturing and high-ticket sales — book these obsessively.
Launch webinar when list reaches 200+ subscribers. Platform: StreamYard → goes live to YouTube simultaneously.
KPIs
Weekly KPIs to track
▾
Review these every week — takes 20 minutes. CPL over £3 means test new ad creative immediately. YouTube view duration under 35% means the hook needs reworking. Discovery calls are the direct revenue signal — everything else feeds into them.
50+
New email leads / week
<£3
Cost per lead (Facebook)
35%+
Email open rate
10+
Instagram followers / week
40%+
YouTube avg view duration
2+
Discovery calls / week
90 Days
Build order — what to do when
▾
Foundation is already done (email sequence + YouTube live). The focus now is consistent daily output and launching the webinar once the list hits 200. Everything else follows from those two things.
Wk 1–2
Film and launch Week 1 content — YouTube video (7 Mistakes) + 7 Instagram reels. Set up channel branding. Publish Friday.
Wk 2–3
Launch first monthly webinar once list hits 200+. Promote via email + WhatsApp. Close with free discovery call offer.
Month 2
Scale ad spend to £500/month. Add YouTube retargeting to Facebook ads. Launch Invest 101 email campaign.
Month 3
First Bootcamp cohort promoted to list. Mastermind open for enrolment. Referral programme active.
Webinar
Monthly webinar format — 60 min live deal walkthrough
▾
The webinar is your YouTube format made live and interactive. You already have the content — you do a version of this every time you analyse a deal. StreamYard streams it live to YouTube simultaneously, so the recording becomes a YouTube video automatically. One session = two pieces of content.
Launch target: Month 2. Minimum list size: 200 engaged subscribers. First attendee target: 15–25 people — that's a great first webinar. Platform: StreamYard → simultaneous YouTube livestream.
0–5 min
Welcome + what we're covering. Show the property address and asking price. Tell them what they'll know by the end.
5–15 min
Area analysis — rental demand, vacancy rates, average yields, transport links.
15–35 min
Live deal analysis — screen share, open BTL or BRRR calculator, enter numbers live. Show what makes the deal pass or fail.
35–45 min
Exit strategy + financing — show the Financing Options Map from the toolkit.
45–55 min
Live Q&A — real answers in real time. No scripts. This is where the deepest trust is built.
55–60 min
Soft CTA only — "Free 15-min discovery call, book it at the link below." No hard sell.