Property Cashflow — Marketing Plan

Learn. Invest. Retire. — Noel Cardona · Updated April 2026
Business snapshot
Monthly ad spend
£300
Scale to £500 as list grows
Toolkit price
£0.99
Commitment device — email capture
Target leads / week
50+
Cost per lead target: under £3
Discovery calls / week
2+
From webinar + email + WhatsApp
9-block strategy canvas
1. Target audience
  • Primary: UK professionals 30–55 with £20k–£100k, seeking Liverpool/Wirral HMOs and single-lets
  • Secondary: Small business owners wanting passive income
  • Tertiary: Spanish-speaking Latin American community in UK — underserved segment
  • Pain: Unclear strategy, fear of mistakes, need a trusted operator
  • Dream: Financial freedom — time back, not just money
2. Message / USP
  • Core: "The investor matters more than the investment" — the Property Renegade philosophy
  • Proof: 10+ years investing, 10+ books, BBC feature, 7 documented success stories with real numbers
  • Differentiator: Real deals, real numbers, real tools — not theory
  • Tone: Honest, direct, operator-led — no hype
Tagline: Learn. Invest. Retire.
3. Media channels
  • Paid: Facebook + Instagram ads £300/month — toolkit offer
  • YouTube: 1 video/week — deal walkthroughs and toolkit tutorials
  • Instagram: Daily 90-sec reels — 3 pillars: property, business, growth
  • Blog: Repurpose YouTube scripts — zero extra writing
  • LinkedIn: Mirror Instagram — same content, different audience
  • Podcast: Strip YouTube audio — Spotify/Apple
One filming session = 5 distribution formats. VA handles repurposing.
4. Lead capture
  • Primary: £0.99 UK Property Investor Toolkit — 15 tools, email captured at purchase
  • Secondary: Free book — "12 Ways to Make Money from UK Property"
  • Tertiary: Investor Profile Quiz (Tool 6) — captures email and segments by investor type
  • Community: WhatsApp community — warmer channel, daily engagement
The £0.99 price is a commitment filter. People who pay engage at 3x the rate of free downloads.
5. Lead nurturing
  • Welcome sequence: 7 emails over 14 days — introduce philosophy, success story, invite to WhatsApp and webinar
  • Broadcast emails: 3x per week — repurposed from Instagram lessons
  • WhatsApp broadcasts: 2–3x per week — deal updates, lessons, webinar reminders
  • YouTube: Weekly video keeps warm audience engaged
  • Monthly webinar: Live deal walkthrough — deepest nurture touchpoint
6. Sales conversion
1
Toolkit
Entry — email capture
£0.99
2
Invest 101
First paid course
£19
3
Bootcamp
Live event 6x/year
£999
4
12-Month Mastermind
Full mentoring
£1,900
5
Done For You
Deal sourcing + management
£5k+
7. Delivery / retention
  • DFY execution: Sourcing → refurb → tenant → monthly P&L reporting
  • WhatsApp investor updates: Real-time project progress for DFY clients
  • Quarterly portfolio reviews: Keeps long-term clients investing again
  • Referral programme: £250 credit per referred client
  • BBC feature and documented projects: Ongoing trust signal
8. Lifetime value growth
  • Upgrade path: Toolkit → Invest 101 → Bootcamp → Mastermind → DFY → Management
  • 1-to-1 strategy calls: £97 upsell — lower barrier than Bootcamp
  • Reinvestment trigger: After first project, immediate conversation about second deal
  • Quarterly newsletter: Keeps alumni engaged and referring
9. Referrals / social proof
  • Monthly: 3 Trustpilot reviews requested after any positive outcome
  • Monthly: 1 case study video with real numbers
  • Bi-monthly: 1 investor interview for YouTube
  • Post P&L delivery: Request testimonial within 24 hours
Your 7 success stories (£108k in → £600/month net) are your most powerful sales asset. Use them in every piece of content.
Full marketing funnel
Every touchpoint maps to a stage. Nothing is accidental.
Traffic — top of funnelAlways on
Paid: Facebook + Instagram ads £300/month → toolkit offer
Organic: YouTube weekly + Instagram daily 90-sec lessons
Retargeting: YouTube 50%+ viewers → cheapest Facebook audience (phase 2)
Lead capture — £0.99 toolkitLive
Email captured at purchase. WhatsApp community invite on thank-you page. Segmented by source (ad buyer vs organic). £0.99 filters for serious people.
Welcome sequence — 7 emails / 14 daysBuild this now
Introduce Property Renegade philosophy. Share Noel's story. Deliver a success story. Invite to WhatsApp. Email 5 invites to monthly webinar. Soft offer for discovery call at email 7.
Nurturing — ongoingOngoing
3x weekly broadcast emails (repurposed from Instagram). 2–3x weekly WhatsApp broadcasts. Monthly webinar invite 7 days and 1 day before.
Monthly webinar — live deal analysisLaunch month 2
60-minute live session. Screen-share a real deal using toolkit calculators. Q&A last 20 minutes. Close with discovery call offer. This is your YouTube format made interactive.
High ticket conversionsRevenue
Discovery call (free 15 min) → Invest 101 £19 → Bootcamp £999 → Mastermind £1,900 → DFY £5k+
Current gaps
Welcome sequence not built — every toolkit buyer goes cold after purchase. Most urgent fix.
No retargeting audience yet — YouTube channel not live. Once launched, Facebook CPA will drop significantly.
Monthly webinar not yet launched — this bridges nurturing and high ticket. Launch once list reaches 200+.
What is already working
  • Facebook ads live — toolkit selling at £300/month spend
  • WhatsApp community exists — warm daily engagement channel ready
  • Toolkit content complete — 15 tools covering full investor journey
  • YouTube Week 1 scripted — 7 mistakes video ready to film
  • Instagram Week 1 scripted — 7 daily videos ready to film
  • 7 success stories documented — real proof already in toolkit
  • Product ladder defined — clear path from £0.99 to £5k+
Build order — next 90 days
Week 1–2
Film and launch Week 1 content
YouTube video + 7 Instagram reels. Set up channel branding. Publish Friday.
Week 2–3
Build welcome email sequence
7 emails in GetResponse. Auto-trigger on toolkit purchase. Webinar invite in email 5.
Month 2
Launch first monthly webinar
Live deal walkthrough. Promote via email and WhatsApp. Close with discovery call offer.
Month 3
Scale ad spend + retargeting
Add YouTube retargeting to Facebook ads. Increase spend to £500/month. Launch Invest 101 email campaign.
Instagram — the daily engine
90 seconds. Every day. No exceptions. This is the compounding asset that feeds everything else.
The fixed reel format
  • Step 1 — Hook: Open mid-thought. Never "Hey guys" or any intro. The first word must earn attention.
  • Step 2 — Lesson 1: "Number one..." — first point, 15–20 seconds max.
  • Step 3 — Lesson 2: "Number two..." — keep energy up.
  • Step 4 — Lesson 3: "Number three..." — land the insight here.
  • Step 5 — Single CTA: One ask only. Toolkit link in bio OR WhatsApp. Never both. Alternate week by week.
Film in one take if possible — the rawness is the point. Polished looks like an ad. Natural looks like a conversation.
Caption formula (every day)
  • Line 1: "3 lessons from my day as a property investor" — same every single day, builds pattern recognition
  • Lines 2–4: The 3 lessons as short bullets — copy directly from the reel script
  • Line 5: The CTA — "Grab the toolkit (link in bio)" or "Join my WhatsApp community (link in bio)"
  • Hashtags: 3–4 only — rotate: #ukproperty #propertyinvestor #propertyrenegade #financialfreedom #hmoinvestor #buytolet
Keep the caption short. People read the hook, skim the lessons, tap the CTA. Don't bury it in paragraphs.
Why 90 seconds — not longer
  • Algorithm: Instagram measures completion rate. A 90-sec video at 60% completion beats a 5-min video at 20% completion every time.
  • Daily habit: 90 seconds is filmable in 10 minutes before leaving the house. 5 minutes is not.
  • Platform role: Instagram is the corridor — grab attention, send them somewhere. YouTube is the room — depth lives there.
  • Review point: Reassess format at 10,000 followers. Until then, keep it tight.
The 3 content pillars
Property-only channels have a ceiling. 3 pillars attract a wider audience and reveal how Noel thinks — people buy mentoring for the thinking, not just the knowledge.
Pillar 1 — PropertyMon · Wed · Fri
  • What it covers: Deal analysis, market observations, toolkit tools in action, viewing notes, numbers (yield, ROI, void rates), strategy breakdowns
  • Tone: Operator. You're showing your working, not teaching a class.
  • Example hooks: "I looked at 7 properties this morning. Only 1 passed my filter." / "This deal looked perfect on paper. Here's why I walked away." / "Yield means nothing without these 3 numbers."
  • CTA: Toolkit link in bio — these viewers are closest to buying
Friday rule: The Friday Property reel always teases the YouTube video publishing that week. End with: "Full breakdown on the channel — link in bio."
Pillar 2 — BusinessTue · Sat
  • What it covers: Systems, team management, scaling operations, running a Ltd company, working with contractors, property management, handling problems
  • Tone: Builder. This is about building something that works without you having to be everywhere.
  • Example hooks: "3 systems that save me 10 hours a week as a property investor." / "My builder disappeared mid-refurb. Here's what I did." / "How I manage 12 tenants without losing my mind."
  • CTA: WhatsApp community — business-minded people want community and discussion
Pillar 3 — Personal GrowthThu · Sun
  • What it covers: Mindset, discipline, freedom, legacy, time vs money, helping family, decisions under pressure, what drives Noel personally
  • Tone: Human. The most trust-building pillar. No hard CTA — the goal is connection.
  • Example hooks: "My goal isn't £10,000 a month. It's this." / "The day I realised I was working for my property, not the other way around." / "3 things I told my younger self about money."
  • CTA: None, or soft follow ask only. These are trust deposits, not withdrawals.
Sunday rule: Format changes to weekly wrap — "3 most important lessons from this entire week." Recap themes, tease next week. Follow CTA only.
Week 1 Instagram — all 7 scripts written and ready to film
The Week 1 YouTube script (7 Mistakes, Tool 10) is also fully scripted. Everything for Week 1 is ready.
DayPillarOpening hookThemeCTAStatus
Mon Property "I've been investing in UK property for over 10 years. Here are 3 things I wish someone had told me on day one." Who Noel is + why mistakes matter. Sets up the brand and builds context for the whole week. Follow along Scripted
Tue Business "I looked at 7 properties this morning before 9am. Here's the system I use to filter them in under 5 minutes each." Deal filter workflow — shows the operational reality of property investing as a business, not a hobby. Toolkit link in bio Scripted
Wed Property "Most property investors I meet are doing this wrong — and it's costing them thousands." A common mistake from Tool 10. Mid-week value drop, reinforces the YouTube tease coming Friday. WhatsApp community Scripted
Thu Growth "My goal has never been to make a million pounds. It's something much more specific than that." Personal why — helping parents retire, time freedom, legacy. Pure trust-building. No sell. None (trust post) Scripted
Fri Property "I made 4 of these 7 mistakes myself. One of them cost me over £10,000. Watch the full breakdown on my channel today." YouTube tease — drives traffic to the Week 1 video. Strongest CTA of the week. YouTube link in bio Scripted
Sat Business "Saturday morning and I'm already thinking about next week's deals. Here's what my weekends actually look like as a property investor." Behind the scenes — normalises the work ethic, shows the business reality, builds aspiration. WhatsApp community Scripted
Sun Growth "Week 1 done. Here are the 3 most important lessons from my week as a property investor." Weekly wrap — recaps key themes, teases Week 2 (investor type quiz). Soft follow ask only. Follow + tease Wk 2 Scripted
12-week Instagram calendar — daily themes by week
Each week's 7 reels orbit the YouTube video theme. The daily content creates appetite — the YouTube video satisfies it.
Wk Phase YouTube (Thu/Fri) Mon — Property Tue — Business Wed — Property Thu — Growth Fri — Property + YT tease Sat — Business Sun — Growth wrap
1 Foundation 7 Mistakes (Tool 10) Who I am + 3 things I wish I knew on day one My deal filter system — 5 mins per property The mistake that's costing investors thousands My real goal — not millions, something else "I made 4 of these 7 mistakes — watch today" What my Saturdays look like as an investor Wk 1 wrap + tease investor type quiz
2 Foundation Investor Type Test (Tool 6) The 4 investor types — which are you? How risk tolerance should change your strategy Why most beginners pick the wrong strategy first The moment I stopped copying other investors "I'm taking the test live on the channel today" How I decided which strategy suited my life Wk 2 wrap + tease 5 strategies
3 Foundation 5 Strategies (Tool 11) What is a BTL — and is it still worth it? How I run an HMO like a business not a house BRRR explained — how to recycle the same money Why I chose cashflow over capital growth "5 strategies, one video — watch before you buy" Flips vs holds — what the numbers say Wk 3 wrap + tease goal planner
4 Foundation Goal Planner (Tool 1) The number every investor must know first How I set my 12-month property milestones Why "financial freedom" is not a goal What I'm actually working towards — and why "Do this before you buy anything — on the channel" How I review property goals each quarter Wk 4 wrap + tease BTL calculator
5 Education BTL Calculator (Tool 7) What yield actually means — and what it doesn't The 3 numbers I check before any offer How void rates destroy cashflow projections The deal I nearly bought — what the numbers said "Running the numbers live on a real deal today" Why I never buy on gut feel — only on the model Wk 5 wrap + tease finance options
6 Education Finance Options (Tool 4) You don't need savings to invest in property Bridge loans explained — when and why I use them The biggest myth about needing a big deposit How I funded my first deal with almost nothing "5 ways to fund a property deal — on the channel" What a JV deal looks like in practice Wk 6 wrap + tease property viewing
7 Education Viewing Checklist (Tool 3) What I check in the first 60 seconds of a viewing How I estimate refurb costs on the spot The EPC rule that will change everything soon The viewing that taught me to trust my checklist "Taking you to a property viewing — on the channel" How I think about exit strategy before walking in Wk 7 wrap + tease commercial conversion
8 Education Commercial to Resi (Tool 8) Why I started looking at commercial buildings The planning permission question everyone gets wrong Permitted development — what it means in practice The deal that changed how I see opportunity "Commercial to residential — advanced strategy today" How to build a team for a conversion project Wk 8 wrap + tease real deal reveal
9 Real Deals Offer 30 Days Ago How I found this deal — the search process The offer strategy I used and why What the numbers looked like on first analysis What I was feeling the day the offer went in "30 days ago I made an offer. Here's what happened." What I learned from the negotiation Wk 9 wrap + tease 90-day plan
10 Real Deals 90-Day Plan (Tool 5) Week 1–2 of the plan — what I'm actually doing How I'm organising the team for this project The area research I do before committing Why consistency beats speed in property "Follow my 90-day plan — starts today on the channel" The first broker call and what came out of it Wk 10 wrap + tease profit extraction
11 Real Deals Profit Extraction (Tools 13+14) Why buying in a Ltd company changes everything How I pay myself from my property business The tax mistake that cost me before I got advice Why I chase time freedom, not just money "How I extract profit from my Ltd — calculators live" Salary vs dividends for a property investor Wk 11 wrap + tease 7 success stories
12 Real Deals 7 Success Stories (Tool 12) Deal 1: £130k → £350k valuation (149a Mill Lane) Deal 2: 70% ROI on a 6-bed HMO (50 Bedford Road) Deal 3: House to 7 studios — £2,500/month net What these results taught me about patience "7 real deals, 7 real results — numbers on the channel" What every single one of these deals had in common Wk 12 wrap — what's coming next. Community CTA.
YouTube + content repurposing engine
One filming session. 20 pieces of content. VA handles everything after the raw footage exists.
YouTube — 1 video/week10–20 min · publish Thursday or Friday
  • Format A: Deal walkthrough — 30-day delayed reveal or post-offer-accepted. Hook with the outcome first.
  • Format B: Toolkit tutorial — one tool demonstrated live on a real deal
  • Format C: Strategy explainer — deep dive, real numbers, no theory
  • Hook rule: Never start with an intro. Lead with a number or outcome immediately.
  • CTA 1 (~60% mark): "I'm using the calculator from my free toolkit — grab it for 99p, link below."
  • CTA 2 (end): "Join my WhatsApp community — ask me anything about deals like this."
  • Toolkit reveal rule: Showing tools drives sales, not hurts them. The video teaches the thinking; the toolkit is the instrument.
Repurposing — VA handles~4–5 hrs/week · zero extra filming from Noel
  • Blog: YouTube script → 800-word SEO post. Published same day as video.
  • LinkedIn: Mirror Instagram exactly — same caption, same video file. Different audience, zero extra work.
  • Podcast: Strip YouTube audio → Spotify and Apple Podcasts. Title matches YouTube exactly.
  • Email (Mon): Monday IG Property lesson → Monday broadcast email. Same 3 lessons, email format.
  • Email (Wed): Wednesday IG Business/Growth lesson → Wednesday broadcast email.
  • Email (Fri): Week wrap summary + YouTube link → Friday broadcast email.
1 filming session = 1 YouTube video + 7 Instagram reels + 1 blog post + 7 LinkedIn posts + 1 podcast episode + 3 emails. That is 20 pieces of content from one session.
Product ladder
Every step prepares the buyer for the next. No jumps — each product is a natural progression.
Step 1 — Toolkit · £0.99
  • What it is: 15-tool physical booklet — the UK Property Investor Toolkit
  • Who buys it: Anyone curious about UK property investing
  • What you get: Email address, commitment signal, segmentation data
  • Next step: Welcome sequence — email 7 offers discovery call or Invest 101
This is the entry to everything. Every other product starts here.
Step 2 — Invest 101 · £19
  • What it is: Entry-level online course — foundation strategies, deal analysis, structure basics
  • Sell via: Welcome sequence email 7, webinar close, discovery call
  • Next step: Post-course email — "Ready to go deeper? The Bootcamp is next."
Step 3 — Bootcamp · £999
  • What it is: Live one-day event — deal analysis, financing, HMO strategy, case studies
  • Frequency: 6x per year
  • Sell via: Monthly webinar, email broadcasts, WhatsApp, discovery call
  • Next step: Post-bootcamp sequence — Mastermind offer within 7 days
Step 4 — 12-Month Mastermind · £1,900
  • What it is: Full year mentoring — monthly group calls, deal reviews, direct access to Noel
  • Frequency: 1 cohort per year — scarcity is genuine and valuable
  • Next step: After 6 months — introduce DFY for members ready to invest capital
Step 5 — Done For You · £5k+
  • What it is: Full project execution — sourcing, refurb, tenant placement, ongoing P&L
  • LTV: Highest value — ongoing management fees compound over years
  • Content angle: Tool 12 success stories (£108k in → £600/month net) are the DFY sales page
DFY clients who see results become your best referral source and best case study content.
Upsell — 1-to-1 Strategy Call · £97
  • When to offer: After Invest 101, or to engaged subscribers who ask specific questions
  • Purpose: Bridges Invest 101 and Bootcamp — lower barrier, higher conversion
  • Bonus: These calls surface the best Bootcamp and Mastermind buyers organically
Daily operating checklist
Noel's daily minimum — what must happen every single day to keep the machine moving.
Every day — Noel
  • Film 1 Instagram reel (90 sec) — 3 lessons from today~10 min
  • Post Instagram reel with prepared caption and hashtags~5 min
  • Reply to WhatsApp community messages~10 min
  • Run deal analysis on at least 3 properties from alerts~30 min
  • Check email campaign stats (open rate, clicks)~5 min
Every week — Noel
  • Film YouTube video (Monday/Tuesday)~2 hrs
  • Review and approve VA content repurposing~30 min
  • Hold at least 2 discovery calls~1 hr
  • 1 follow-up investor meeting~45 min
  • Review weekly KPIs — leads, CPL, followers, calls booked~20 min
  • Send weekly WhatsApp broadcast~10 min
Every month — Noel
  • Run monthly webinar — live deal analysis + Q&A (60 min)~3 hrs total
  • Film 1 investor case study or success story video~1 hr
  • Request 3 Trustpilot reviews from happy clients~15 min
  • Review and update Facebook ad creative (test 1 new ad)~1 hr
  • Source at least 1 new investment projectOngoing
Every day — Katherin (VA)
  • Repurpose YouTube script → blog post draft~45 min
  • Mirror Instagram posts to LinkedIn~10 min
  • Upload YouTube audio to Spotify/Apple Podcasts~15 min
  • Schedule 3x weekly broadcast emails in GetResponse~30 min
  • Monitor Facebook ad performance — flag CPL over £3~10 min
Weekly rhythm
Mon
Film YT
IG: Property
Tue
Edit YT
IG: Business
Wed
IG: Property
Email blast
Thu
YT live
IG: Growth
Fri
IG: Property
Email blast
Sat
IG: Business
Sun
IG: Growth
Email blast
Noel's total time commitment per week: ~8–10 hours filming + calls + reviews. Everything else is VA handled. This is sustainable — not a content treadmill.
KPI dashboard
Track these weekly. What gets measured gets improved.
#KPIOwnerTargetHow to measureWhy it matters
1New email leads / weekKatherin50+GetResponse dashboardPrimary funnel input — everything flows from list growth
2Cost per lead (CPL)KatherinUnder £3Facebook Ads ManagerIf CPL rises, test new ad creative
3Instagram followers gainedKatherin10+/weekInstagram InsightsCompounds retargeting pool for Facebook ads
4YouTube subscribers gainedKatherin10+/weekYouTube StudioEvergreen content base — each video works forever
5YouTube avg view durationKatherin40%+YouTube Studio analyticsBelow 35% means hook needs work
6YouTube click-through rateKatherin4–8%YouTube StudioThumbnail + title effectiveness signal
7Email open rateKatherin35%+GetResponse campaign statsList quality and subject line strength
8Discovery calls booked / weekNoel2+Calendly booking systemDirect revenue pipeline indicator
9Webinar attendees / monthNoel20+Zoom/StreamYardWarmest pre-sales touchpoint — attendance drives calls
10Investor meetings / weekNoel2+Calendar reviewDFY pipeline — ongoing project sourcing
11New projects sourced / monthNoel1+Deal pipeline trackerCore business revenue — management fees + project fees
12Podcast downloads / weekKatherin+10% MoMSpotify/Apple dashboardZero-extra-effort reach expansion
Phase targets
Month 1 — Launch
  • YouTube channel live with Week 1 video
  • Instagram posting daily — all 3 pillars
  • 200+ new email leads from ads
  • Welcome sequence built in GetResponse
  • 8+ discovery calls booked
Month 2–3 — Build
  • 500+ email subscribers
  • First monthly webinar — 20+ attendees
  • YouTube retargeting active in Facebook ads
  • First Bootcamp promoted to list
  • 2+ Invest 101 sales per week
Month 4–6 — Scale
  • 1,000+ email subscribers
  • 100+ YouTube subscribers
  • First Bootcamp cohort sold out
  • Mastermind cohort open for enrolment
  • Ad spend scaled to £500/month with positive ROAS
Email strategy
GetResponse is your platform. Every toolkit buyer enters this system automatically.
Welcome sequence — 7 emails / 14 daysTriggered on toolkit purchase · Build this immediately
Day 0
Email 1 — Welcome + what's in the toolkit
Deliver immediate value. Confirm purchase. Link to the 3 most important tools for beginners. No selling.
Day 2
Email 2 — Noel's story
The honest version. Deals that collapsed. Builders who disappeared. The moment I chose to grow instead of quit.
Day 4
Email 3 — The Property Renegade philosophy
Introduce the 5 principles. "Most investors chase deals. Renegades build portfolios."
Day 6
Email 4 — A real success story
One project from Tool 12. Real address, real numbers. £130k → £350k valuation.
Day 8
Email 5 — Join the community + webinar invite
Invite to WhatsApp. Mention monthly webinar — "Every month I run a live deal walkthrough. Free. Here's how to join."
Day 11
Email 6 — The 3 mistakes that cost investors most
Pure value, no selling. This email gets forwarded — drives organic list growth.
Day 14
Email 7 — Soft offer: discovery call or Invest 101
"You've had the tools for 2 weeks. Here are two ways I can help you personally." Free 15-min call OR Invest 101 (£19). No pressure — 6 emails of pure value first.
Broadcast emails — 3x per week
  • Source: Repurposed from Instagram daily lessons — zero extra writing
  • Monday: Property lesson — deal insight or market observation
  • Wednesday: Business or growth lesson — systems, mindset, freedom
  • Friday: Week wrap + YouTube link
  • Format: 150–200 words max. Plain text. Conversational.
Plain text emails from a real person outperform designed newsletters for this audience.
GetResponse setup checklist
  • Create segment: "Toolkit buyers — cold" (from Facebook ads)
  • Create segment: "Toolkit buyers — warm" (from YouTube/Instagram)
  • Build 7-email welcome automation triggered on purchase
  • Set up weekly broadcast schedule (Mon/Wed/Fri)
  • Create webinar registration landing page
  • Tag buyers of Invest 101 for Bootcamp sequence
Monthly webinar — the bridge to high ticket
The webinar is your YouTube format made live and interactive. You already have the content.
Webinar format — 60 minutes
0–5 min
Welcome + what we're covering today
Brief intro. State the property. Show address and asking price. Tell them what they'll know by the end.
5–15 min
Area analysis — why this location
Rental demand, vacancy rates, average yields, transport links. Use the Rightmove/Zoopla data you pull every day.
15–35 min
Live deal analysis with the toolkit calculator
Screen share. Open the BTL or BRRR calculator. Enter numbers live. Show what makes this deal pass or fail.
35–45 min
Exit strategy and financing
Buy and hold, BRRR, HMO conversion? Show the Financing Options Map from the toolkit.
45–55 min
Live Q&A
Real answers to real questions in real time. No scripts, no polish needed. This is where the deepest trust is built.
55–60 min
Close — soft CTA only
"If you'd like help applying this to your own situation, I do a free 15-minute discovery call. Book it at the link below." No hard sell.
When to launch
  • Minimum list size: 200 engaged subscribers before launching
  • Target month: Month 2 — after welcome sequence is built and YouTube is live
  • First attendee target: 15–25 people. That's a great first webinar.
  • Platform: StreamYard — goes live to YouTube simultaneously, replay video created automatically
StreamYard means the webinar recording becomes a YouTube video. One session = two pieces of content.
Webinar revenue path
1
Webinar attendee
Highest trust of any touchpoint
Free
2
Discovery call
Book within 48 hrs — highest conversion window
Free
3
Bootcamp or Mastermind
Proposed on the discovery call
£999–£1,900
4
DFY project
For clients with capital who want full execution
£5k+
Monthly webinar promotion checklist
  • Set date and add to content calendar (same week each month)
  • Send email invite 7 days before to full list
  • Post Instagram story 5 days before — "I'm going live"
  • WhatsApp broadcast 2 days before with deal teaser
  • Email reminder day-of at 9am
  • WhatsApp reminder 2 hours before
  • Send replay + summary email next day
  • Follow up individually with anyone who asked a question during Q&A